If your pages load in more than two seconds or if you haven’t met your page loading goals, you should consider taking some of the steps below. You can use Google’s PageSpeed Insights tool and to take a benchmark of how your website performs. It’s quite simple to test your website speed. Google’s goal is 100ms-faster than the blink of an eye.
For e-commerce sites, you should have even faster goals. Is your website fast enough? At a minimum you should aim for under 2 seconds. If it takes more than 10 seconds to load, 30% will abandon the site. According to KISSmetrics, 18% of mobile users will abandon a website if it doesn’t load in less than five seconds.Additionally, 88% of people who experience a dissatisfying visit due to page load times are less likely to shop from that site and more than a third will tell their friends about the bad experience. Econsultancy research found that 47% of consumers expect to wait no longer than two seconds for a web page to load.A one-second delay in page-load time leads to a drop in pageviews (11%), conversions (7%), and customer satisfaction (16%), according to the Aberdeen Group.Shopzilla increased revenue by 12% and page views by 25% by speeding up their page load time to 1.2 seconds from 6 seconds.Ĭustomer Satisfaction Increases with Faster Page Speedįaster websites mean happier customers.That’s a lot of zeroes for a measly second. For Amazon, slowing down their page load time by just one second could result in a loss in revenue of $1.6 billion. Their revenue grew by 1% for every 100ms of page speed improvements. Both Amazon and Walmart, in separate studies, attribute additional sales revenue from faster page speeds.Studies show that faster page speed results in greater revenue. Having a fast website means that users can quickly understand your offering and purchase your products. Faster Page Load Time Results in Greater Revenueįaster page navigation means that users may see more page views each time they visit your site. Better website interactions can result in greater satisfaction, more conversions, and higher sales.
As a marketer, fast page load times aren’t the goal either but, a means to improve your users’ experiences. You are looking for the result of those rankings-more website visitors, more leads and more revenue. Slow page loading times will only negatively impact your site rankings if it is very slow.)Īs a marketer, your goal really isn’t better Google rankings. As a result, Google rewards fast-loading websites with better rankings. Google cares about page speed because the search engine is focused on delivering the best onsite user experience possible. Speed became a ranking factor in 2010 and since that time, developers and marketers have been looking for ways to increase it. It’s no secret that page loading speed matters to Google rankings. Using tools specific to Drupal along with other universal actions, you can reach your marketing goals faster than ever. It’s also about improving customer satisfaction and gaining new revenue. Getting faster page load speeds isn’t just about increasing your Google rankings.
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